Top 5 iOS Beauty Retail Apps in the Middle East Q2 2021

In Q2 2021, the top beauty retail apps on iOS in the Middle East exhibited diverse performance trends across downloads, revenue, and active user metrics. Here’s a detailed look at the performance of the top five apps in this category:

Nice one | نايس ون saw a significant fluctuation in weekly downloads, peaking at around 67.6K in mid-April before dropping to 13.5K in mid-June and finally rising to 29.9K by the end of June. The app's weekly active users followed a similar trend, starting at 103.9K at the end of March, peaking at 169.6K in mid-April, and ending at 123.1K by the end of June.

Golden Scent قولدن سنت experienced a moderate increase in weekly downloads, starting at 10.5K and reaching a peak of 23K in late April. However, downloads saw a decline towards the end of the quarter, stabilizing around 9.3K by the end of June. Active users for Golden Scent followed an upward trend, starting at 29.2K at the end of March, peaking at 47K in late April, and concluding the quarter at approximately 28K.

Cvaley | سي فالي showed a varied download pattern, with a notable increase from 3.4K in late March to 19.9K in mid-April. The app's downloads then fluctuated and settled at around 5.3K by the end of June. Active user numbers for Cvaley also showed a consistent rise, starting at 29.3K at the end of March and reaching a peak of 39.2K in mid-June before slightly dropping to 37.8K by the end of the quarter.

Sephora KSA: Beauty, Makeup maintained a steady download rate with a peak of 8.8K in late April. The app saw a decline in downloads, reaching around 3.7K by the end of June. Active user trends for Sephora KSA indicated growth from 25.4K at the end of March to a peak of 31.6K in late April, with a slight decrease to 25.6K by the end of June.

Argan Package had a varied download performance, with an initial rise from 7.8K in late March to 13K in early April, followed by a significant drop and then a resurgence to 6.9K by the end of June.

For more detailed insights and data on app performance, visit Sensor Tower.